Privacy Policy

At Alfani, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your data when you visit our designer clothing and footwear site. We comply with applicable privacy laws including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA).

What Alfani Collects When You Browse Our Designer Clothing Site

Alfani collects information in three ways:

Information you provide directly: When you submit a contact form or subscribe to communications from Alfani, we collect your name and email address. This information is provided voluntarily.

Information collected automatically: When you visit our site, we automatically collect technical data including your device type, browser type, operating system, IP address, approximate geographic location, pages you visit, time spent on our site, and the source that referred you to Alfani. This data is collected through cookies and analytics tools.

Information from third parties: Alfani receives affiliate tracking data from Amazon Associates when you click our product links and make qualifying purchases. We also receive aggregated analytics data from Google Analytics about how visitors interact with our designer clothing and footwear content.

How Alfani Uses Your Designer Clothing Shopping Data

Alfani uses the information we collect to:

• Operate and improve our designer clothing and footwear website
• Respond to your inquiries and customer service requests
• Send you communications about Alfani products, style guides, and collections you’ve opted into receiving
• Analyze site traffic patterns and understand how visitors engage with our clothing and shoe categories
• Comply with legal obligations and enforce our Terms of Use
• Maintain security, prevent fraud, and protect against malicious activity
• Track affiliate referrals to Amazon.com for qualifying purchases of Alfani products

Cookies and Tracking on the Alfani Designer Store

Alfani uses cookies and similar tracking technologies to enhance your browsing experience and understand how you interact with our designer clothing content. We use three types of cookies:

Essential cookies: These cookies are required for basic site functionality, including navigation and access to secure areas. Without these cookies, certain features of the Alfani site may not function properly.

Analytics cookies: Alfani uses Google Analytics to track site usage metrics such as pages visited, session duration, bounce rates, and traffic sources. This data is aggregated and anonymized. Google Analytics helps us understand which clothing categories and shoe collections are most popular with our visitors.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases to our affiliate links. When you click on an Alfani product link and purchase from Amazon.com, these cookies track the referral so we can earn a commission. This tracking does not affect the price you pay.

You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling cookies may affect the functionality of the Alfani site and your browsing experience.

How Alfani Shares Designer Clothing Visitor Information

Alfani may share your information with the following parties:

• Service providers: We share data with third-party service providers who help us operate our site, including web hosting providers, email service providers, and analytics platforms. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Amazon Associates Program: As a participant in the Amazon Associates affiliate program, Alfani shares referral data with Amazon.com when you click our product links. Amazon uses this data to attribute qualifying purchases to our affiliate account.
• Legal authorities: We may disclose your information to law enforcement, government authorities, or other third parties when required by law, court order, or legal process, or when necessary to protect our rights, property, or safety.
• Business transfers: In the event Alfani is involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred to the acquiring entity or successor organization.

Alfani does not sell your personal information to third parties for their direct marketing purposes.

How Alfani Protects Your Designer Store Data

Alfani implements reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our security measures include SSL encryption for data transmission, secure server hosting, access controls, and regular security reviews.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. Alfani is not responsible for unauthorized access to your data resulting from circumstances beyond our reasonable control.

Your Privacy Rights When Shopping Alfani Designer Clothing

All visitors to the Alfani site have certain privacy rights. You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications from Alfani
• Request restriction of how we process your data

GDPR Rights (EU/EEA Residents): If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR), including:

• The right to access your personal data and receive a copy
• The right to rectification of inaccurate personal data
• The right to erasure (“right to be forgotten”) under certain circumstances
• The right to restrict processing of your personal data
• The right to data portability — receiving your data in a structured, commonly used format
• The right to object to processing based on legitimate interests or for direct marketing purposes
• The right to withdraw consent at any time when processing is based on consent
• The right to lodge a complaint with your local supervisory authority if you believe your data protection rights have been violated

CCPA/CPRA Rights (California Residents): If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• The right to know what personal information Alfani collects, uses, discloses, and sells
• The right to know whether your personal information is sold or shared and to whom
• The right to opt out of the sale or sharing of your personal information
• The right to request deletion of your personal information
• The right to request correction of inaccurate personal information
• The right to limit the use and disclosure of sensitive personal information
• The right to non-discrimination for exercising your CCPA/CPRA privacy rights

State Privacy Rights (Virginia, Colorado, Connecticut, Utah Residents): If you are a resident of Virginia, Colorado, Connecticut, or Utah, you have rights under your state’s consumer data protection law, including rights substantially similar to CCPA rights such as access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions.

How to exercise your rights: To exercise any of these privacy rights, please contact Alfani by email at the address listed in the Contact section below, or submit a request through the contact form on our site. We will respond to your request within 30 to 45 days, depending on the complexity of your request and applicable law. We may need to verify your identity before processing certain requests to protect your personal information from unauthorized access.

Children’s Privacy and the Alfani Designer Store

The Alfani designer clothing and footwear site is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. If you are a parent or guardian and believe your child has provided Alfani with personal information, please contact us immediately using the contact information below. We will promptly delete such information from our systems in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on Alfani’s Designer Clothing Site

The Alfani site contains links to Amazon.com and other third-party websites. These links are provided for your convenience and to enable you to purchase the designer clothing and footwear products we feature. Alfani is not responsible for the privacy practices, content, or accuracy of any third-party website.

When you click a link to Amazon or another external site, you leave the Alfani website and are subject to that site’s privacy policy and terms of service. We encourage you to review the privacy policies of any third-party site you visit. Alfani has no control over and assumes no responsibility for third-party data practices.

International Data Transfers for Alfani Shoppers

Alfani operates in the United States. If you access our designer clothing site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers and service providers are located.

Data protection laws in the United States may differ from those in your country of residence. By using the Alfani site, you consent to the transfer of your information to the United States. We take steps to ensure that adequate protections are in place for international data transfers, in compliance with applicable law including GDPR requirements for transfers outside the EU/EEA.

How Long Alfani Keeps Your Designer Store Data

Alfani retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Contact form submissions are typically retained for up to 12 months unless you request earlier deletion. Analytics data collected through Google Analytics is subject to Google’s data retention policies, which can be configured to retain data for varying periods. We periodically review and delete data that is no longer necessary for our business purposes.

Email Communications from Alfani Designer Clothing

If you subscribe to communications from Alfani, you will receive periodic emails about designer clothing collections, new shoe arrivals, style guides, and site updates. We send these emails only to individuals who have opted in to receive them.

You may unsubscribe from Alfani marketing emails at any time by clicking the unsubscribe link included at the bottom of every email, or by contacting us directly using the information in the Contact section below. Please note that even if you unsubscribe from marketing emails, we may still send you transactional or administrative emails related to your inquiries or account.

Do Not Track Signals and Alfani

Some web browsers transmit “Do Not Track” (DNT) signals to websites. At this time, there is no industry standard for how websites should respond to DNT signals. Alfani does not currently respond to Do Not Track signals from browsers. We continue to collect information as described in this Privacy Policy regardless of DNT settings.

If a DNT standard is established in the future, we will evaluate compliance and may update this policy accordingly.

Changes to Alfani’s Privacy Policy

Alfani may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We will indicate the effective date of the latest revision at the top of this page under “Last Updated.”

If we make material changes to how we collect, use, or share your personal information, we will provide reasonable notice before the changes take effect. Notice may be provided through email (if we have your email address) or by posting a prominent notice on the Alfani site. Your continued use of our designer clothing site after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about our privacy practices.

Contact Alfani About Your Designer Clothing Data

To exercise your privacy rights, ask questions about this Privacy Policy, or contact Alfani regarding our data practices, please reach us at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Alfani has shared with third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please contact us using the information provided in the Contact section above. We will respond to one request per California customer per year.

Consent

By using the Alfani designer clothing and footwear site, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use this site.